QUOC – URBANITE

Quoc is an artisanal footwear brand crafting high-quality cycling shoes, both cleated and non-cleated, with a focus on style and performance.

To highlight the Urbanite—a sleek cleated shoe inspired by classic sneakers and tennis shoes—Brook House Films was commissioned to create a short film capturing its essence.

The concept centered on authenticity: showcasing the Urbanite in its natural element, worn by a cyclist navigating the city streets. A top-of-the-line fixed-gear bike was chosen to complement the shoe’s premium feel.

We collaborated with photographer and DOP Joe McGorty, filming across Hackney Wick during the height of summer. The final edit was brought to life with a custom-composed music track, created specifically for the piece.